Download E-books Sensory Marketing: Research on the Sensuality of Products PDF

By Aradhna Krishna

What is sensory advertising and marketing and why is it fascinating and likewise very important? Krishna defines it as "marketing that engages the patrons’ senses and impacts their behaviors." during this edited booklet, the authors talk about how sensory features of goods, i.e., the contact , flavor, odor, sound, and glance of the goods, impact our feelings, thoughts, perceptions, personal tastes, offerings, and intake of those items. We see how developing new sensations or in simple terms emphasizing or bringing recognition to present sensations can raise a product’s or service’s attraction. The publication presents an outline of sensory advertising examine that has taken position to this point. it may facilitate sensory advertising and marketing by means of practitioners and likewise can be utilized for learn or in educational classrooms.

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