Download E-books Health Services Marketing: A Practitioner's Guide PDF

By Richard K. Thomas

For today’s busy health care provider, medical services isn't really sufficient: one additionally has to grasp the industry. even if a facility has its personal advertising division, practitioners are usually referred to as on for enter. From promotions to pricing, this booklet essentially and succinctly explains the diversity of promoting actions and methods, so any physician can learn how to navigate this bewildering yet more and more vital element of healthcare. Richard Thomas’ step by step advisor for constructing a advertising plan and conducting a profitable crusade deals a hands-on method of confirmed tools for staying a step sooner than the healthcare advertising game.

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